Abstract
Real estate is China's economic development is important one annulus, for the growth of China's economy has made an important contribution 。To control the market is any marketing activities, its foundation, the highest goal is to understand the market, protect hold market pulse and and formulate pushing conesponding correct marketing management strategy。At present, the real estate market has gradually mature, countries on the real estate market have also increased the macro-control, money, land constantly crunch, overheating in the property market momentum to effective control and the consumer buys a house, the buyer has become increasingly rational psychological coarse largest market.。Therefore, how to under the new situation do real estate marketing directly related to real estate development enterprises in the system of market economy's thriving. Because real estate have investment value is big, not mobility and area, its properties than general merchandise sales difficulty. In order to succeed and effectively put real estate product sales out, must according to marketing aims and marketing market characteristics, take a series of marketing strategy。This paper will be divided into four major sections:
The first part, mainly discusses the basic theory of related to real estate marketing.。Introducing our real estate market process of formation, and the present situation of present in China real estate marketing theories.
The second part, mainly through "Rhine town for the real estate projects discusses and introduce real estate marketing scheme design process and involving matters. Real estate marketing strategy and practice, this to other real estate company development marketing work has a certain significance.
The third part, detailed means of real estate marketing paper, mainly from the price of a product, sales channels to determine the choice, marketing and brand promotion of brand culture aspects as the marketing core intervention point.
The fourth part, conclusion. Real estate marketing development and management of real estate, to improve the economic benefit and social benefit and environmental benefits many aspects that plays an important role in China at present, because of the real estate industry is moving into a new stage of development, real estate marketing has become a real estate development, it is an important part of the real estate industry which is very important for the realistic significance.