With the globalization of the depth of China's telecommunications development and the continuous deepening of reform, the domestic telecommunications industry to the initial formation of an effective mechanism of competition. China Telecom in 2008 to 110 billion yuan acquisition of Unicom's CDMA network and business, China Telecom announced the real direction of the entire ranks of the business operators. The domestic market also has the competitive situation of tripartite confrontation. Faced with fierce competition, China Telecom faced with a greater market potential and opportunities, and also facing a strong opponent of the challenge. In such a market situation, how to formulate effective strategies to improve their own advantages and competitiveness, win market, China Telecom is an integrated information service operators to the reality of the problem. The article is divided into four parts.
The article described the first part of the characteristics of China's telecommunications sector reform and restructuring process.
The second part of the restructuring of China Telecom's external environment, trade competitiveness and face the situation.
The third part of China Telecom within the marketing environment and the status quo, raised problems and the advantages and disadvantages of enterprises.
The fourth part of comprehensive summing up of China Telecom's internal and external environment, to the modern concept of the marketing mix strategy.
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