求英语高手翻译论文内容摘要急 高分
中国家电行业经过几十年的高速发展，目前正处于生命周期的成熟阶段，其
最重要的表现就是竞争的白热化，产品的普及化，边际利润的趋零化，而随着中国消费生活水平的不断提高，消费需求也越来越多样化。与此同时，家电产品同质化、家电价格战带来的两败俱伤以及家电促销手段单一，使得家电企业不得不从营销方式上寻找出路。本文正是基于此种背景下，对家电企业网络营销策略方面一系列问题的研究。
本文重点分析家电行业网络营销现状，网络营销优势，网络营销中遇到的问题和产生的原因以及相对应的策略，提出关于家电行业网络营销策略的建议。
本文研究的目的和意义首先在于解答家电生产企业为什么(why)要进行网络营销即研究家电制造商是什么环境迫使它们做出选择，也就是选择主动改变还是被迫接受的问题。无论是从契约理论有关交易成本的角度，还是从新型信息传播渠道的角度，或是从中间商再组织理论的角度对家电企业网路营销渠道进行研究，都得出同样的结论，那就是，家电企业进行网络营销是企业在日益激烈竞争中为了获得更多的市场份额而进行的主动做出的选择。解答家电业怎样(how)进行网络营销的问题，即网络营销设计与选择的问题。然后回答了企业一旦决定进行网络营销，具体该选择哪一种(which)策略等一系列的问题。最后，以淘宝电器城、国美、苏宁、京东商城等为案例，分析电子商务平台下家电企业网络营销渠道新模式。
关键词：网络营销 家电行业 渠道模式
请说明翻译来源，谢谢，答案精确再追加50分哦
The most important manifestation is growing competition in the product's popularity, the tendency to zero of the marginal profit, and as Chinese consumption rising living standards, more and more diversified consumer demand. At the same time, the homogenization of home appliances, home appliance price war brought about a lose-lose, and a single appliance promotions, making household electrical appliance enterprises have to find way out from the marketing. This article is based on this background, household electrical appliance enterprises network marketing strategy of a series of questions.
This paper focuses on internet marketing, home appliance industry, network marketing advantages, network marketing problems and the causes and the corresponding strategies, on the home appliance industry network marketing strategy recommendations.
Purpose and significance of this study is to answer the first home appliance manufacturer Why (why) to conduct online marketing of goods maker that is what is forcing them to make choices, which is selected or forced to take the initiative to change the problem. Whether the transaction costs from the contract theory point of view, or from the perspective of new information distribution channels, or from the broker point of view of re-organization theory enterprise network appliance marketing channels research, all reached the same conclusion, that is, household electrical appliance enterprises network marketing enterprise in the increasingly fierce competition to gain more market share for the initiative to make choices.
How to answer household appliance industry (how) the problem of network marketing, or network marketing, design and choice. Then once the decision to answer a business network marketing, specifically the choice of a (which) strategy and a series of problems. Finally, Taobao Circuit City, Gome, Suning, Jingdong Mall, etc. for the cases of e-commerce platform appliances a new model of network marketing channels.
中国家电行业经过几十年的高速发展，目前正处于生命周期的成熟阶段，其
最重要的表现就是竞争的白热化，产品的普及化，边际利润的趋零化，而随着中国消费生活水平的不断提高，消费需求也越来越多样化。与此同时，家电产品同质化、家电价格战带来的两败俱伤以及家电促销手段单一，使得家电企业不得不从营销方式上寻找出路。本文正是基于此种背景下，对家电企业网络营销策略方面一系列问题的研究。
本文重点分析家电行业网络营销现状，网络营销优势，网络营销中遇到的问题和产生的原因以及相对应的策略，提出关于家电行业网络营销策略的建议。
本文研究的目的和意义首先在于解答家电生产企业为什么(why)要进行网络营销即研究家电制造商是什么环境迫使它们做出选择，也就是选择主动改变还是被迫接受的问题。无论是从契约理论有关交易成本的角度，还是从新型信息传播渠道的角度，或是从中间商再组织理论的角度对家电企业网路营销渠道进行研究，都得出同样的结论，那就是，家电企业进行网络营销是企业在日益激烈竞争中为了获得更多的市场份额而进行的主动做出的选择。解答家电业怎样(how)进行网络营销的问题，即网络营销设计与选择的问题。然后回答了企业一旦决定进行网络营销，具体该选择哪一种(which)策略等一系列的问题。最后，以淘宝电器城、国美、苏宁、京东商城等为案例，分析电子商务平台下家电企业网络营销渠道新模式。
The most important manifestation is growing competition in the product's popularity, the tendency to zero of the marginal profit, and as Chinese consumption rising living standards, more and more diversified consumer demand. At the same time, the homogenization of home appliances, home appliance price war brought about a lose-lose, and a single appliance promotions, making household electrical appliance enterprises have to find way out from the marketing. This article is based on this background, household electrical appliance enterprises network marketing strategy of a series of questions.
This paper focuses on internet marketing, home appliance industry, network marketing advantages, network marketing problems and the causes and the corresponding strategies, on the home appliance industry network marketing strategy recommendations.
Purpose and significance of this study is to answer the first home appliance manufacturer Why (why) to conduct online marketing of goods maker that is what is forcing them to make choices, which is selected or forced to take the initiative to change the problem. Whether the transaction costs from the contract theory point of view, or from the perspective of new information distribution channels, or from the broker point of view of re-organization theory enterprise network appliance marketing channels research, all reached the same conclusion, that is, household electrical appliance enterprises network marketing enterprise in the increasingly fierce competition to gain more market share for the initiative to make choices.
How to answer household appliance industry (how) the problem of network marketing, or network marketing, design and choice. Then once the decision to answer a business network marketing, specifically the choice of a (which) strategy and a series of problems. Finally, Taobao Circuit City, Gome, Suning, Jingdong Mall, etc. for the cases of e-commerce platform appliances a new model of network marketing channels.
直接百度上找的在线翻译本回答被提问者采纳
The most important manifestation is growing competition in the product's popularity, the tendency to zero of the marginal profit, and as Chinese consumption rising living standards, more and more diversified consumer demand. At the same time, the homogenization of home appliances, home appliance price war brought about a lose-lose, and a single appliance promotions, making household electrical appliance enterprises have to find way out from the marketing. This article is based on this background, household electrical appliance enterprises network marketing strategy of a series of questions.
This paper focuses on internet marketing, home appliance industry, network marketing advantages, network marketing problems and the causes and the corresponding strategies, on the home appliance industry network marketing strategy recommendations.
Purpose and significance of this study is to answer the first home appliance manufacturer Why (why) to conduct online marketing of goods maker that is what is forcing them to make choices, which is selected or forced to take the initiative to change the problem. Whether the transaction costs from the contract theory point of view, or from the perspective of new information distribution channels, or from the broker point of view of re-organization theory enterprise network appliance marketing channels research, all reached the same conclusion, that is, household electrical appliance enterprises network marketing enterprise in the increasingly fierce competition to gain more market share for the initiative to make choices.
How to answer household appliance industry (how) the problem of network marketing, or network marketing, design and choice. Then once the decision to answer a business network marketing, specifically the choice of a (which) strategy and a series of problems. Finally, Taobao Circuit City, Gome, Suning, Jingdong Mall, etc. for the cases of e-commerce platform appliances a new model of network marketing channels. 我自己翻译的
The most important manifestation is growing competition in the product's popularity, the tendency to zero of the marginal profit, and as Chinese consumption rising living standards, more and more diversified consumer demand. At the same time, the homogenization of home appliances, home appliance price war brought about a lose-lose, and a single appliance promotions, making household electrical appliance enterprises have to find way out from the marketing. This article is based on this background, household electrical appliance enterprises network marketing strategy of a series of questions.
This paper focuses on internet marketing, home appliance industry, network marketing advantages, network marketing problems and the causes and the corresponding strategies on the network appliance industry marketing strategy recommendations.
Purpose and significance of this study is to answer the first home appliance manufacturer Why (why) to conduct online marketing of home appliances manufacturing business that is what is the environment force them to make choices, which is selected or forced to accept the initiative to change the problem. Whether the transaction costs from the contract theory point of view, or from the perspective of a new information distribution channels, or from the broker point of the theory re-organize the corporate network appliance marketing channels research, all reached the same conclusion, that is, household electrical appliance enterprises network marketing enterprise in the increasingly fierce competition to gain more market share for the initiative to make choices. How to answer household appliance industry (how) the problem of network marketing, or network marketing, design and choice. Then once the decision to answer a business network marketing, specifically the choice of a (which) strategy and a series of problems. Finally, Taobao Circuit City, Gome, Suning, Jingdong Mall, etc. for the cases of e-commerce platform appliances a new model of network marketing channels.
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