毕业论文的中文摘要翻译成英文摘要 本人新手就10个财富值 希望好心人帮忙 急要 谢谢了
摘要
随着市场经济和全球化的发展，市场竞争愈加激烈，电缆市场市场的竞争也随之变的激烈。为了使公司可以更好的应对市场竞争以及企业环境的变化，为公司制定合适的营销策略提出借鉴意义，是本文要解决的核心问题。
本文运用了理论联系实际的方法，以理论为基础从整体描述了复兴公司的现状、存在的问题以及相应的对策。并且采用SWOT分析方法对公司作出全面的分析，其中优势主要包括：公司从事电缆行业多年拥有丰富的经验，且拥有很多固定的客户，电缆行业的技术成熟，对于管理以及研发的投入费用较低;劣势主要有：公司采用传统的营销方式，市场业务员大多数与公司只是合作关系，公司缺乏公司内部的业务员，随之带来的问题是产;机会主要包括：中国经济体制改革进一步深化，电力行业的投入进一步加大，发展对电缆的需求增加；威胁有：行业的竞争力越来越强，对产品的质量要求越来越高，客户的议价能力增强；最后，本文以复兴公司的市场定位为依据，以4Ps为主线，制定了公司的产品策略、价格策略、促销策略及分销策略，并把此作为长远营销目标。为有效的保证市场营销规划的有效执行，本文对为此也提出了有效的实施措施。
关键词：SWOT分析法，营销策略，营销规划
Abstract
With the development of market economy and globalization, the increasingly fierce market competition, the cable market competition has become fierce. In order to enable the company to better respond to the market competition and the change of the environment of enterprises, to develop an appropriate marketing strategy made reference to the company, is the core problem to be solved in this paper. This paper uses the method of theory with practice, based on the theory described the status quo, Renaissance, the existing problems and corresponding countermeasures. And by using the SWOT analysis method to make a comprehensive analysis of the company, the advantages include: company engaged in cable industry for many years with rich experience, and has a lot of fixed customers, cable industry technology is mature, for management and R & D investment cost is low; the disadvantages include: using the traditional marketing methods, marketing specialist most of the company 's cooperation, the company lacks the internal company salesman, the resulting problems is produced; opportunities mainly include: China's economic system reform further deepening, the power industry to further increase investment, the development of the demand of cable increases; threat: the competitiveness of the industry is more and more strong, the product quality requirements more and more high, enhance the bargaining power of customers; finally, based on the market positioning of the Renaissance, with 4Ps as the main line, the development of the company's product strategy, price strategy, promotion strategy and distribution strategy, and put this as a long-term goal of marketing. In order to effectively guarantee the effective implementation of marketing planning, this paper also put forward the implementation of effective measures for this.
Keywords: SWOT analysis, marketing strategy, marketing planning
With the development of market economy and globalization, the increasingly fierce market competition, the cable market competition has become fierce. In order to enable the company to better respond to the market competition and the change of the environment of enterprises, to develop an appropriate marketing strategy made reference to the company, is the core problem to be solved in this paper. This paper uses the method of theory with practice, based on the theory described the status quo, Renaissance, the existing problems and corresponding countermeasures. And by using the SWOT analysis method to make a comprehensive analysis of the company, the advantages include: company engaged in cable industry for many years with rich experience, and has a lot of fixed customers, cable industry technology is mature, for management and R & D investment cost is low; the disadvantages include: using the traditional marketing methods, marketing specialist most of the company 's cooperation, the company lacks the internal company salesman, the resulting problems is produced; opportunities mainly include: China's economic system reform further deepening, the power industry to further increase investment, the development of the demand of cable increases; threat: the competitiveness of the industry is more and more strong, the product quality requirements more and more high, enhance the bargaining power of customers; finally, based on the market positioning of the Renaissance, with 4Ps as the main line, the development of the company's product strategy, price strategy, promotion strategy and distribution strategy, and put this as a long-term goal of marketing. In order to effectively guarantee the effective implementation of marketing planning, this paper also put forward the implementation of effective measures for this.
Keywords: SWOT analysis, marketing strategy, marketing planning
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第1个回答 2013-03-18
我打赌100都没人来翻
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